The Huddle

The monthly webinar series for school leaders on the topics that are most on your mind.

Season 3

2025-26

Click on one of the following links to jump to an upcoming event, learn more, and register.

May 7 - Beyond the Viewbook

May 14 - Partners Panel: Filling Seats Today. Building Demand for Tomorrow

Beyond the Viewbook

Date: Thursday, May 7

Time: 2:00 pm ET

Suzy Akin, The Park School’s Director of Strategic Marketing & Communication, and Kelly McMurray, Creative Director from 2communiqué, will discuss key elements for a successful enrollment campaign launch. Their insights will cover the necessity of cross-campus buy-in, the process of developing a comprehensive communication strategy, and the essential partnership between the internal marketing team and external consultants.

We will explore:

  1. Creating cross-campus partnership

  2. Building on the School’s brand identity

  3. Strategizing communications deliverables

  4. Onboarding external consultants

Who should attend: Heads of School, Enrollment Managers, Marketing Directors

REGISTER NOW
REGISTER NOW

Speaker: Suzy Akin, Director of Strategic Marketing & Communications, The Park School

Speaker: Kelly McMurray, Creative Director, 2communiqué

Partners Panel: Filling Seats Today. Building Demand for Tomorrow.

Enrollment Strategies for Every Stage of the Cycle

Date: Thursday, May 14

Time: 2:00 pm ET

For many schools, this time of year brings two very different realities: some are still working to secure a few final enrollments, while others are already looking ahead to next year’s admissions cycle.

Wherever your school sits on that spectrum, the question is the same: how and where should marketing and admissions teams focus their efforts to continue moving the needle?

In this interactive panel discussion, we’ll explore the current enrollment marketing landscape for independent schools. Our expert panelists will share practical perspectives and discuss how schools can strengthen their messaging, improve the prospective family journey, and focus marketing efforts on the activities that drive inquiry, engagement, and enrollment.

Attendees will have the opportunity to ask questions and are encouraged to submit topics in advance to help shape the conversation,

Whether you’re filling a few final seats or already planning for the next admissions season, you’ll leave with practical ideas to help move your school forward with greater clarity and confidence.

Who should attend: Heads of School, Enrollment Managers, Marketing Directors

REGISTER NOW
REGISTER NOW

Speaker: Alisa Evans, Founder & CEO, Mission Enrollment

Speaker: Tom Sheppard, Founder, 20 More Students

Speaker: Tracy Tigchelaar, Co-Founder, House of Hats Marketing

LeadTeam Past Association Partnerships

  • CASE-NAIS logo
  • Logo of Enrollment Management Association.
  • Logo of Association of Independent Schools in New England.
  • VAIS Logo
  • Logo for the Association of Independent Schools of Greater Washington (AISGW).
  • Logo for Independent Schools Association of the Central States (ISACS).
  • Logo of the Independent School Chairpersons Association (ISCA) featuring a curved blue arc, a red dot, and text indicating the organization's focus on strengthening governance in independent schools.
  • Logo of SPARC organization with text 'Summer Programs and Auxiliary Revenue Collaborative' in black on a white background.
  • Logo of the North Carolina Association of Independent Schools (NCAIS), featuring large blue initials 'NCAIS' and the full name below in smaller blue text, with red and black accents.
  • Red background with white text reading 'TABS', the logo for The Association of Boarding Schools.
  • Logo featuring a green tree with many leaves, a blue curved ground, and a gold circular border with the acronym 'ESHA' (Elementary School Heads Association).
  • Logo of THE HEADS NETWORK with a blue circular background and green border.
  • Logo of Pennsylvania Association of Independent Schools, with the acronym PAIS and the full name written horizontally.
  • Logo for AISAP, Association of Independent School Admission Professionals, in green text with the slogan 'Educate. Elevate. Empower.'
  • A logo for ADVIS with the letters A, D, V, I and S arranged in front of a design of three interconnected hexagons.
  • Logo of the Association of Independent Schools of Greater Washington featuring the acronym AISGW and full name in blue and black text.
  • The ATLIS logo with the text 'ATLIS' in bold blue letters, 'Association of Technology Leaders in Independent Schools' underneath, and two green arrows pointing right.
  • Logo saying 'NSSC' in large red letters over a yellow splash background. The National Small Schools Conference.
  • Logo for the Association of Independent Maryland & DC Schools (AIMs), featuring the acronym 'AIMS' with the full name beneath.
  • Silhouettes of children holding hands, standing on the word 'AIMS' against a blue background.
  • Logo of the Connecticut Association of Independent Schools (CAIS) featuring colorful letters and text.

Testimonials

  • "LeadTeam Partners and The Huddle provide educators with an opportunity to exchange ideas and to remain on the cutting edge of all things impacting independent school education."

    Season One Participant

  • "The Huddle is an excellent resource for school leaders and professionals who are engaged and curious. For just an hour, you can elevate your thinking and connect with respected peers in your field. Thank you, LeadTeam Partners!"

    Season One Participant

  • "This team has presented an abundance of valuable information in a very practical way that allowed me to bring some actionable ideas to our MarComm team at our Pre-K to 8th grade school."

    Season One Participant